What I do
I am in the business of generating business.
Marketing Campaign Development & Execution
We’ve heard it before: great product, no awareness, no leads. Well, that’s about to change.
Whether the challenge is brand awareness, lead generation, or any other barrier to growth, Ann has the marketing prowess necessary to get you past your marketing obstacles. With capabilities ranging from comprehensive creative and design, to expert inbound marketing, SEO, SEM, email, and social media marketing, I can conceptualize, plan, develop, and execute strategic marketing campaigns that deliver tangible results.
Visually compelling content that supports your message and engages your audience.
From logos to infographics, to complete websites, Ann has teamed with the best creative capabilities necessary to get your message on track. Engage your target audience with creative that actually works.
Achieving Customer Journey Mapping Success
The practice of customer journey mapping has become more widely acknowledged as a critical to help organisations differentiate and stand out from the competition when used successfully.
Ann believes inbound marketing is the best way to scale a marketing and sales effort. A successful inbound marketing programme drives website visits from prospects that meet your targeted buyer personas, educates them on your organisation and product, and converts them into qualified leads and ultimately customers – while ensuring a desirable (and trackable) ROI for your marketing spend.
With an emphasis on content creation, personalization, life-cycle marketing, and multi-channel distribution, Ann enables you to create exceptional marketing leverage that drives business growth.
Digital Strategy & Transformation
Whilst technology-enabled change is not new, the nature, pace and different technologies available make Digital Strategy & Transformation a very different prospect
Digital can mean different things to different people. For some, it’s about finding innovative approaches to engage with their customers and consumers. For others, it’s about creating a fundamentally new mind-set, culture and way of approaching challenges and opportunities.
We believe digital is about harnessing technology to drive value in this much faster, tech-savvy and data-rich world.
We can help with strategy and transformation in this digital world – from initial visioning through to development of experiments, proof of concepts and pilots and onto scaling up and industrialisation of digital operations. I’ll bring a strong heritage of core transformation change skills with newer digital experience to get the right blend for your organisation on your digital journey.
Attract. Convert. Close. Evangelize. Repeat.
Keep the flywheel moving. Automate processes, nurture leads, and engage with your contacts.
Marketing is hard. We know that, and that’s why we build marketing automation programs that help nurture leads and spark engagement opportunities with potential customers. Marketing automation is what keeps the flywheel moving; and what helps convert new leads into qualified leads, and ultimately into sales. Leverage automation programs for both internal and external messaging, and help keep your prospects connected with your organization.
You work hard to generate leads. Now it’s time to get automation working for you.
Awareness and Lead Generation
Spread your message and grow your database organically.
Both start-ups and mid-market firms that struggle to grow usually do so because they lack sustainable lead generation programmes. Transactional marketing campaigns can create spikes in lead volume, but in order to truly experience growth, organisations must create a consistent lead generation machine.
Ann excels at building lead generation programmes that not only increase lead volume and pipeline growth but do so in a cost-efficient manner.