Tourism – Increase in Revenue & Direct Bookings

 Tourism Business: Water’s Edge 5 Star B&B

“We planned out what we need to do to achieve the figure, got everyone in the business focussed on it, and went for it. Ann’s consistent and clear focus made all the difference, and we achieved the numbers we wanted.”

Our Challenge
When we met Ann our business was going well. Our original business plan needed updating and we were at a point where we were considering further investment into the business. We needed a specific business plan with clear calculations of profit and loss to help us determine when and how much to invest.

Ann’s Solution
Ann helped us to work on our goals and challenged us to look to the heart of our business and our own work-life balance. Ann challenged us to look at our market competitors and to re-evaluate our pricing. Ann suggested we increase our pricing by 20% so we did. We are seeing an increase in revenue. Our new marketing messages are having an effect on increasing our direct bookings via our website.

We also looked at our marketing messages and to consider our image in moving forward into the next phase of our business. We learned new marketing and accounting skills which have been invaluable to us.

The Results:
Key benefits of working with Ann have included:

  • Increase in prices
  • Clear focus and profitability targets
  • New business and marketing skills
  • Growth in customer base
  • Increased business from all customers
  • Better work/life balance

We were able to concentrate more clearly on why we do what we do and how best to sell our product and attract new business from our target market. We are confident this will not only have a positive impact on our returns but that it will enable us to see how the business can afford to employ key staff at critical points so as to give us the work-life balance we wanted to achieve when we set out.

Running a tourism business means our work and personal lives are very intertwined. Having the focus that Ann has given us helps us focus and has a positive impact on us both.

Water’s Edge website

 

Increased our Profit Significantly in a Short Period

We have increased our profit significantly in a short period. We have created a better working environment for our team. I have been introduced to a number of very helpful training packages covering systems, management, structures, sales, team building now have the confidence to progress in all these areas.
Working with Ann, I was transformed from only just getting by to lifting my sights combined with good marketing a whole new world had opened up! As a consequence, I thoroughly recommend Ann as a business consultant if you want to support, practical marketing and management advice that will grow your business and increase your bottom-line. Cheers Ann!

Millburn Therapy

About Me

I’m founder/MD Ann Rodgers-Hampton, with over 21 years commercial experience I have worked with hundreds of companies and helped each one achieve unprecedented growth often up to 300%.